Building Recruiting Strategies for Niche Engineering Talent
WORK EMPOWERED
“Asali coached our team in a manner that helped us feel more confident to deliver a great candidate experience."
Results Delivered: Customized Recruiting | Team Coaching | Event Management
ESD’s Technology Business Unit faced a unique hiring challenge—their specialized roles in Information & Communications Technology (ICT) design, Electronic Security, and Audio-Visual Conferencing Systems design had no direct degree programs. This meant top talent wasn’t actively seeking these roles, making it difficult to identify, attract, and recruit qualified candidates.
Jeff D. and his team needed a targeted recruiting strategy to improve visibility, engage the right candidates, and optimize their hiring process. That’s where Asali Locke-Ellison stepped in with a structured and results-driven talent acquisition approach.
The Challenge: Why Traditional Recruiting Wasn't Working
Lack of a clear talent pipeline due to the absence of specific degree programs
Ineffective campus recruiting efforts that failed to attract the right candidates
Unstructured interview and hiring process causing inefficiencies
Limited employer brand visibility in a competitive job market
The Solution: A Customized Recruiting Strategy for Better Talent Acquisition
Asali worked closely with Jeff’s team to implement a strategic hiring approach, addressing their unique recruiting challenges with:
Targeted School & Program Research: Identified universities with relevant skills and degree programs to build a more defined talent pipeline
Optimized Campus Recruiting Strategy: Equipped the team with a clear plan to enhance employer branding, streamline recruiting efforts, and improve candidate engagement
Candidate Experience & Interview Training: Coached staff on effective interview techniques, candidate engagement strategies, and body language interpretation to improve hiring success
Competitive Analysis & Real-Time Strategy Adjustments: Observed competitor recruitment tactics and adjusted ESD’s approach to attract overlooked high-potential candidates
Post-Event Candidate Review & Hiring Process Optimization: Led a structured debrief to assess candidates, discuss insights, and refine the recruiting strategy for future success
The Results: A More Effective & Scalable Recruiting Process
With Asali’s expertise, Jeff’s team successfully transformed their recruiting efforts, achieving:
A well-defined hiring strategy tailored to niche engineering roles
Improved candidate quality and engagement at recruiting events
A streamlined hiring process that reduced inefficiencies and administrative burden
Increased employer brand visibility, attracting stronger candidates
Better prepared hiring teams who confidently engaged with potential hires
Ready to Transform Your Hiring Strategy? Let’s Talk.
Finding the right talent shouldn’t be a struggle. Whether you need to enhance your employer brand, improve candidate engagement, or streamline your recruiting process, Asali can help.
Let’s build a hiring strategy that works.
